What factors are driving Birmingham’s exceptional growth and why is Edition the perfect addition to transform the city’s luxury residential offering?
In our latest podcast, which you can watch on YouTube HERE, Alex Neale, CEO of Sphere Group, formerly Court Collaboration, and Carl Donaldson, Chief Sales Officer at Select Property, delve into key factors including Birmingham’s ever-growing population of graduates, major blue-chip employers relocating to the city, and ultra-speed railway to London HS2.
Edition Birmingham: A true original
Elevating city living in Birmingham to new heights, Edition boasts the most incredible amenities in the city, including:
- Luxury swimming pool
- Two-storey climbing wall
- Private dining rooms
- 44th floor Sky Gym with outdoor terrace
- 44th floor spin studio
- 45th floor fitness suites with yoga studio
- 45th floor sky lounge
- 45th floor golf simulator and shuffleboards
- Outdoor spa pool
- Garden rooftop terrace
- Outdoor cinema
With some of these amenities the first in Birmingham, such as the incredible swimming pool and sought-after climbing wall, Edition is unmatched in the residential market.
Our latest podcast also revealed the shift in rental demand, explaining how city centre residents are now more willing to pay a rental premium for a home with more luxury amenities, such as a swimming pool and a gym within the comfort of their own home.
A city in demand
Discussing Birmingham as a city, useful insights for our property investors were discussed, including the incredible growth forecasts Birmingham has received, as it leads JLL’s reports ahead of every other UK city.
The Midlands powerhouse is predicted to see sales price growth of 24% and rental growth of 18.8% over the next five years.
The major supply and demand imbalance in Birmingham is also a key consideration for property investors, as Birmingham was revealed as needing to build more homes than any other UK city. With a rapidly expanding population, demand is heavily outweighing supply, creating a window of opportunity for UK property investors.
The global hub for big business
Editions occupies a prominent position in Birmingham, as Centenary Square is the working base for over 12,000 professionals, including major employees and C-Suite executives.
Offices for global companies including HSBC,Deutsche Bank, PwC, EY, Goldman Sachs and Deloitte are all based on Editions doorstep, as more international businesses opt for the North to expand, opposed to remaining within the capital.
Why choose Birmingham over the capital?
‘Essentially you’re buying Zone 2 London’, states Alex Neale when talking about Edition Birmingham. With the arrival of HS2 in the next few years, commuters will be able to access central London in under an hour from Birmingham, a route quicker than London Zone 3.
With such direct, fast, access into the capital, it’s clear to see why many property investors and renters alike are choosing Northern cities, such as Birmingham, over London. With London property prices also remaining stagnant, many investors are opting for other cities, and with Birmingham leading sales and rental growth forecasts it is a city increasing in popularity. The time to invest is now.
Investment Insights Podcast with Select Property
Watch our other podcasts here, to learn more valuable property investor insights from industry leaders. If you are interested in investing in Edition Birmingham, our experienced global teams will be able to assist you in your investment journey. Contact us for more information.